Why Bidlily?

Focus on People, Not Process


The vision of Bidlily was born between 2005 and 2009 while Founder and CEO Katie Van Dyk was a leader in her Pi Beta Phi chapter at The University of Texas at Austin.  Year after year, Katie and her sisters spent an insane amount of time and effort managing the highly manual and paper-based process of sorority recruitment. One thought surfaced that Katie couldn’t shake, “Are we really connecting with young women or are we too focused on the process itself?” Katie’s question became a simple vision to help sororities focus less on process and more on the most important goals of recruiting new members – empowering young women to build lifelong relationships with their sisters and within the community. Bidlily was officially founded in 2011 while Katie was at Tulane University Law School in New Orleans.

Since 2011, Bidlily has proudly helped thousands of sorority women focus on delivering memorable recruitment experiences that result in lifelong sisterhood–all while leaving the recruitment process to Bidlily.

Powered by People, Driven by Purpose


We believe that by making our customers successful, we ensure our own success. We partner with our national organization customers to create superior recruitment solutions that are tailored to their specific needs.


We believe that accomplishing amazing things happens by bringing people together. By leveraging the exponential power of community, trust is built, lives are impacted, and lifelong friendships are forged.


We believe in the power of people and that it is our duty to help empower people from all walks of life with the mentorship, experiences, and tools to succeed well beyond their dreams and aspirations.


We promise to do business fairly and openly. We encourage our customers to communicate their concerns (and compliments!) openly and freely, and seek to foster transparency within the sorority and fraternity community, in recruitment and beyond.


We believe that excellence in our people, processes, and products is uncompromising. We realize that every outcome is better when we are focused but flexible, thoughtful but simple, ambitious but economical. This means that our work is never done.

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